Juliette Rossant

Juliette Rossant

Forbes





Returning to New York, Juliette become a reporter for Forbes magazine. Because of her overseas experience, she was put in charge of the Middle East section of the Forbes "Billionaires List"... With the launch of the "Celebrity 100 List" in 1999, Juliette landed the "Celebrity Chefs" column... Juliette also wrote many other articles for Forbes on topics ranging from baseball to Czech funds...

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"Somewhat Individual"

Juliette Rossant, Forbes, 1996.03.11

Want to do something creative, but in a hurry? Some clever marketers have just the products for you.

PETROGLYPH, in Santa Cruz, California, is a "pottery bar." You pick out a mug, bowl, or serving platter that has already been thrown on the wheel and fired once in a kiln.

You choose the paints and start doodling on the surface. Once you glaze your creation, Petroglyph give it a final firing. The prices range from around $3 for a small tile to around $75 for a [large] unfinished vase, plus $6 an hour for the paints, supplies, and workspace.

Self-expression for the time-deprived, made fast and simple! You get the feeling of creation without most of the agonies and study that true creativity exacts. The first "pottery bar" opened up in New York City four years ago. This year there are about 70 in various parts of the country. "It caters to that desire of not having to commit," concedes Petroglyph co-owner Michael Rubin. "It's fast, and it's useful. No matter how badly you paint a bowl, you can still have cereal in it in the morning." Plus you have more time for yoga class.

Shrewd marketers are applying that thinking to any number of tedious, time-consuming hobbies. "I call the trend 'half-baked,' " says market researcher Judith Langer.

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