Juliette Rossant



Jacket Description

— Wolfgang Puck — Charlie Palmer — Todd English — Mary Sue Milliken & Susan Feniger — Tom Colicchio — These are men and women who are discontent to run merely a great restaurant; they have created multinational food empires. In Super Chef, veteran journalist Juliette Rossant takes you on a riveting journey inside the business and glamour of their world.

Super Chef book coverYou catch glimpses of them everywhere: on television, in tabloid gossip columns pictured at glitzy parties with Hollywood stars and power brokers, in national magazines about their latest business projects. You buy their products at your local supermarket or online, or maybe even stay at their hotels. These days, there is a new breed of chef who is involved with a whole lot more than food. Traditional chefs may have stayed in the kitchen and rarely ventured into the public eye, but a growing number of today's top chefs are utilizing skills seldom taught in cooking school — trading anonymity for celebrity and rising to build culinary empires. These are Super Chefs.

Now, for the first time, Juliette Rossant goes behind the scenes with these new moguls to reveal to us the key ingredients that go into making a Super Chef. Culinary talent remains the base component, but today's Super Chef must be a whole lot more — equal parts entrepreneur, realtor, fundraiser, publicist, and media star. The financial rewards can be enormous for those whose drive and charisma allow them to juggle more than just their chef's hat.

In Super Chef, Rossant shows us just how these chefs have changed the cooking industry by profiling six of the hottest names in the business. From Spago Beverly Hills to Wolfgang Puck pizza in your freezer, to Charlie Palmer's Microsoft-powered eWinebook, to Todd English on the QM2, to the Food Network's Too Hot Tamales and New York's most recent contender Tom Colicchio of Gramercy Tavern and Craft — Rossant spins their tales of haute cuisine and corporate conquest. Each of these culinary magnates has taken a unique path to the top, and Rossant adds up the variations in their experiences to offer a gripping and astute look at what it takes to become the cream of the crop.

Juliette Rossant knows food, celebrity, and business. She has been granted unfettered access to her subjects and their staffs, financiers, and families. The result is a rollicking culinary adventure that food lovers, celebrity watchers, and business fans cannot miss.

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