Juliette Rossant



Definition

A number of ingredients go into making Super Chefs. Their businesses reach geographically outside one city and beyond restaurants into other businesses. They are celebrated for their cooking talents and bedazzling, media-savvy ways. They manage large businesses, building brand names and personal wealth unheard of before among chefs. Their business empires are enduring.

from the Introduction to Super Chef, p. 6 (more)

The Makings of a Super Chef

Jackie Chan as super shef

The criteria for a chef to make the list in the Celebrity Chefs column in the annual Forbes "Celebrity 100" issues were net personal wealth and media exposure, but after a few years I came to the conclusion that a new group had emerged at a higher level than "celebrity chefs" which I dubbed "super chefs."

Of the two dozen chefs I would shortlist and interview, a handful of them seemed to have achieved more than wealth and fame: they had expanded their businesses not just into multiple outlets in one city but multiple concepts in many cities, regions, even nationally and internationally. In addition, many of them were expanding their product lines into non-traditional areas outside of food -- I think I was twigged onto this when Nobu endorsed golf clubs. Remembering that most of these chefs had no college degree much less MBA, I started tracking certain chefs and this overall trend, which eventually became Super Chef.

(Click here to read about how to become a super chef)

(Click here to read praise for Super Chef)

(Click here to read the Introduction to Super Chef)

(Click here to purchase Super Chef)

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